Home / Wine / Mixed Feelings Alert: After the fires, Napa will largely be fine- it’s Sonoma that’s hurting

Mixed Feelings Alert: After the fires, Napa will largely be fine- it’s Sonoma that’s hurting

Though taken from the Napa side, this is looking west at the Nuns Fire raging largely in Sonoma County. Taken at Hwy 29 at Oak Knoll Ave on 10/10/17.

Though taken from the Napa side, this is looking west at the Nuns Fire raging largely in Sonoma County. Taken at Hwy 29 at Oak Knoll Ave on 10/10/17.

I originally posted the following on Facebook ten days ago, on 10/19/17 after reading an account of one Sonoma County resident’s evacuation during the first week of the fires.  Virginie Boone, Contributing Editor for Wine Enthusiast Magazine, lived through the Nuns/Oakmont Fire complex and her retelling of her family’s flight and, luckily, escape from the flames really brought home to me what was happening “over the hill” in Sonoma.

Though I live and have my office in the city of Napa, I work with a large number of vineyards and a small clutch of custom-crush wineries for my Garnet Vineyards and Picket Fence Vineyards brands in Sonoma.  Virginie’s harrowing tale of her experiences on the normally-bucolic Hwy 12 corridor near Kenwood left me in tears.  It also left me with a host of other feelings.

Hence, my original post below, typed on my iPhone, in the dark, but from the safety of my own home in Napa:
“Mixed feelings alert. Am I the only one that feels that, in the national and international news at least, “Napa” has seemed to get more of the attention than our neighboring counties during the North Bay firestorms? It’s probably in part because fewer people and reporters know where Santa Rosa, Kenwood, or Redwood Valley are. It’s also partly due to the fact that Napa got on the international marketing bandwagon back in the 1950’s and has been drumming it hard since then. What I would like my friends around the country and the world to know is that the wildfires in Napa county, where I live, were largely confined to the hills around the valley floor.

Sonoma County, however, suffered more fatalities and more structure loss and as many workers live in Sonoma and commute to Napa to work in the hospitality industry, I would wager more Sonoma County residents are going to be hurting for longer to get their lives back together.

Yes, more vineyards and wineries logged damage in Napa County and we also had tragic fatalities and harrowing tales of escape. I would never diminish anyone’s loss. A singed vineyard (I have two) and a burned winery outbuilding, however, are easy to report. Not so easy to count are the thousands of homeless and displaced, the bartender who lives on tips who hasn’t worked in 10 days, the undocumented vineyard worker who doesn’t know where to go or the housekeeper whose key clients are now also homeless.

I read Virginie Boone’s account of her family’s flight during the fire in the Kenwood area and, especially after witnessing the Sonoma-side destruction personally this week, realized the hurt and damage in Sonoma will run deeper, and probably for longer, than in many other places.

I had mixed feelings listening to the radio yesterday as some of my fellow Napa county members chimed in about their wineries being open for business while so many people, especially on the Sonoma side of the mountains, were still evacuated and the fires were still burning out of control. I understand that tourism is our life blood and we need to get the message out that restaurants, hotels and wineries are still standing and, indeed, are or will be open for business. It just felt like it was too soon to indulge in self-promotion.

I hope we can all find ways to continue to help each other across county lines in ways that I witnessed during this firestorm. Winemakers from Mendocino to Lodi to Carneros offered each other crush space in the face of power outages, friends opened their homes to each other and vineyard managers combing the hills of all affected counties kept us informed via social media as they kept their wary eyes on the skies. We all want to find ways to donate our time and our money as we claw our way through to recovery.

As we do this, I can’t help but reflect that the fires in Napa County largely chewed through forest and hillside acres and are now largely out. The fires in Sonoma, Lake and Mendocino County really ravaged neighborhoods and ripped apart the lives of so many people I know…and so many people I don’t. #707strong #winecountryfires #redwoodvalleyfire #sulphurfire”

In the last ten days we’ve learned the following sobering facts:   Napa had about 500 structures burned.  Sonoma had well over 5,000.  The City of Santa Rosa alone lost over 5% of its housing stock with occupancy rates hovering around 1%.  Think of what that 5% loss just did.

If you would like to donate your time or money to assist in the recovery effort, please click here to find out how:

North Bay Fires Donation List

The above list began as a Facebook post, grew to a Google doc and is now a stand alone website thanks to the tireless organizational efforts of freelance writer, Sarah Stierch, of Sonoma.


Alison Crowe is the Director of Winemaking for Napa-based Plata Wine Partners and makes Garnet Vineyards, Picket Fence Vineyards, Back From the Dead Red and many other branded and bespoke wine projects.

Email:  ancrowe@hotmail.com

Instagram and Twitter:  @alisoncrowewine








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About Bob Lucas-Clark

Bob Lucas-Clark

I have transitioned from a successful corporate marketing career to starting a successful online business. My focus is helping people start their own online businesses. At the same time I am thrilled to have my own blog about one of my true passions: Cooking, Food & Wine. Enjoy my blog and thank you for stopping by.

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